Public meteorological service is an important part of meteorological service. With the continuous development of the Internet and new media, microblog becomes one of the most accessible means of public meteorological service, and plays an important role in daily meteorological information services. Based on the analysis of the followers data from the official microblog of the National Meteorological Centre and the characteristics of hot microblogs from 2016 to 2018, the association between users and hot microblog is excavated. With regards to practical application and future development of meteorological service, this paper explores the skills of meteorological service microblog, and puts forward the improvement measures, aiming to help meteorological personnel understand better the microblog communication mechanism and its guidance strategy, expand the brand influence of the National Meteorological Centre’s official microblog, and promote the development of meteorological service.